What is this post about you might ask? Well... we have decided to make a series of posts that will be all about our "alumni" brides, as Sher calls them. We want to feature the brides who have gotten their gowns from our store and years later, bring their daughters in to do the same. So here goes... our first post and a big thank you to Mary for the pictures and story! (If you would like to be featured, please email us with pictures of you and your daughters, as well as, inclu

Oh, the age old question, can you actually try too many wedding gowns on? Our answer is yes. Searching for a wedding gown is kind of like writing the perfect vows to echo to your fiancé on your wedding day. There are a lot of ways you can write those vows and there are many gowns that would fit the occasion, but then you write something that expresses what you feel perfectly. That is how you should feel when trying on your wedding gown. You should feel as if it fits YOU perfe